Brenda Young's Posterous

Brenda Young's Posterous

Brenda Young  //  Providing a Practical Approach to Innovation
Planning, Integrating and Managing Social and New Media
Marketing and Strategy Consulting

May 11 / 12:22pm

IBM Debuts New Social Media Analytics Tool

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Is this the start of better sentiment analysis tools? It has been hard to find good tools that will provide an accurate reading of true customer sentiment about a company's products and the competition on the social web. A number of companies have been working on this problem for a while now, but the a good tool has been elusive. Early reactions seem to be good. This will be an interesting space to watch, particularly as the information from these tools start to make their way into other applications. We may soon see some of the power of the Real-Time web with these and related tools.